7 Branding Tips for Your New Business

When you're first starting a home services business, one of the most important steps to take is identifying your brand.

Your brand is your business’ identity, and it’s essential to your success. It involves the visual style and tone that sets you apart from your competitors, as well as your overall business “ethos” and message.

Starting a brand from scratch can seem like an uphill battle, especially when there are countless other tradespeople offering similar services to yours. Here are some tips on how to identify and build a brand that makes your trade business stand out from the rest.

What is a brand?

A brand is a company’s essence and identity, and it includes logos, product names, and color palettes that associate products and services with a business. Building a brand helps businesses build credibility with their customers.

Here are a few brands you may be familiar with.

  • The Coca-Cola Company: This popular beverage company became known for its product, Coca-Cola. The brand set itself apart from other famous soda companies through the use of red packaging, cursive font, and unique slogans like “Ice Cold Sunshine.”

  • Apple: This thriving tech company is known for its famous apple logo, unique product names (i.e., iPad, iMac), and loyalty to its customers.

  • Advil: One of the many brands of Ibuprofen, Advil sets itself apart through its bright yellow and navy logo — colors that elicit a sense of happiness. Their commercials also suggest consumers will conquer their pain by choosing their brand.

How to build your brand

1. Identify your target audience.

Many new businesses run into the problem of wanting to reach “everyone.” While it is advantageous to create products and services that are universally beneficial, narrowing down your audience will be more helpful. Having a precise demographic of the gender, age, location, and lifestyle of your audience allows you to market to them specifically.

You may already have the ideal customer base in mind. Consider their perspectives and survey prospective customers to find out what your audience would like to see and what types of service offerings they would react positively to. Having these criteria in mind is a solid base for a new brand.

2. Define your brand identity.

Your identity is who you are as a company. Think about your personal mission and values, why you got started in your chosen trade, and how you want to be perceived by your customers and your industry. Begin to brainstorm how you can implement that into your brand.

There is no right or wrong when defining your identity, but whatever tone you choose, make sure it matches the professional reputation you’d like to build.

3. Create your visual assets and style guide.

Once you have an idea of who you are and who you're trying to target, you can start to create a visual identity. Start by creating a brand style guide. This is a document that organizes your brand's aesthetics.

Then, pick out color palettes, fonts, and other designs you feel represent you and your business. From there, you can work with a designer (you can find great freelancers on Fiverr) to create a logo. This is a visual representation of your company and will be the first thing customers think of when they encounter your brand. All your other design assets will stem from your logo.

4. Build your business website.

The next step in visual design is building your website — the digital representation of your brand. Make an effort to include your logo, utilize the same color palette across all your visuals, and maintain your tonal identity.

When creating your website it’s important to consider accessibility and functionality. When customers visit, content should be easy to access, labeled clearly, and running properly.

5. Establish yourself as an expert in your field.

Customers want to be assured that you know what you’re doing and will provide them with top-quality services. You can build credibility by sharing your background in the field, providing a Frequently Asked Questions (FAQ) section on your website that anticipates and answers customer questions, and creating a connection with your target audience.

6. Use social media to build an online community.

Introducing your business on social media platforms like Facebook, Twitter, and Instagram can be a great way to start building a community before officially launching or engaging in a rebrand later on. This gives you the chance to familiarize potential customers with your brand and your vision.

Even a small online community can grow as more people begin to share your posts with their friends and communities. People are more likely to choose your brand if they trust the people in its community.

7. Keep revisiting your brand.

Remember, your brand can change. As you grow your business, you may find that a different customer base gravitates toward you, and your logo, color palette, and website don’t feel right anymore. Be open to change and new ideas, and make adjustments as you go. As long as you remain transparent and communicative with customers, they’re likely to stick around.

Building a brand from scratch is not always easy, but with guidance, the process can go a lot smoother. MyDreamBridge offers coaching, workshops, an online course and additional services to help you build the business you’ve dreamed of. Contact us to learn more.

For more information and resources for aspiring solopreneurs and small business owners, head on over to www.mydreambridge.com.

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