5 Tips to Market Your New Business on a Budget

Every new entrepreneur should include a marketing strategy in their business plan. While the cost of marketing can add up, there are ways to cost-effectively spread the word about your new company.

Here are five free and low-cost ways to generate business awareness that can cost nothing but your time.

1. Set up an SEO-friendly website and your Google My Business profile.

Building a search-optimized website is step one to helping people find your business. Step two is setting up your free Google My Business profile and connecting it to your website and contact information. This is exceptionally important for local solopreneurs who want to show up when people search for phrases like “roofer near me.”

2. Build brand awareness with social media.

When selecting which social media channels to use, you’ll want to use the channels that your target audience is on and utilize hashtag research to reach the people who are part of your target audience. For example, if you’re starting a plumbing or electrician business in New York City, you can identify locals on Instagram or Twitter using hashtags like #NYClife or #newyorkcity. See what people are talking about surrounding it and engage users accordingly.

For an even better chance of reaching your audience, you can set up a modest daily budget to run a paid social media ad or two, but organic (free!) posts are a great place to start.

[READ MORE: Marketing Vendors for Small Businesses]

3. Get involved in your community.

Check out Facebook Events and Meetup.com for in-person and virtual community events. In addition, there are always organizations looking for sponsorships. If you are an electrician, your target audience may be homeowners ages 45 and older located in your community who have children. Thus, sponsoring a Little League team would help you get the word about your business out to the right audience.

4. Establish yourself as an expert in your industry through articles and email newsletters.

Launch a company blog or email campaign that educates your target audience and solves common problems your customers have. By doing this, you’ll showcase your expertise and encourage trust among potential customers.

Prior to writing, build out a content marketing strategy that includes your:

  • Your target audience – who you’re trying to reach

  • Brand position – how your company differs from its competitors.

  • Value proposition – the emotional and rational value you deliver to your target audience.

If you’re not sure how to start or launch these content marketing campaigns, consider outsourcing work to an agency or a freelancer on sites like Fiverr.

5. Make connections with local and national reporters.

Tools like Help a Reporter Out and Journo Requests are used by reporters when they need sources for their stories. Reporters submit queries detailing what they are looking for, and if your expertise matches, you can submit your best response for consideration. Replying to these queries can be time-consuming but can result in free press.

On any given day, you may have the opportunity to be considered by not only local publications, but nationally-recognized outlets like Business Insider, U.S. News and World Report, Yahoo News, and more. Getting quoted by these publications can help make your company look more credible and boost your website traffic if you get a backlink.

For even more small business tips and resources, check out our blog.

For more information and resources for aspiring solopreneurs and small business owners, head on over to www.mydreambridge.com.

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