marketing

why invest in marketing

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No matter what stage of growth you’re in, a good marketing strategy is crucial to every company’s growth.

Through traditional channels like print, radio, and television and digital channels like social media, blogs, and email, businesses can effectively communicate with their audience and keep them in the loop about new products or services, sales, events, and other relevant brand information. 

Increase your sales. Improve your brand awareness. Gain clients. Help customers find you.  Stand out. Establish credibility. Let your customers know what you stand for, who you are. Increase engagement.  

affordable and effective

Every business can benefit from marketing, especially for new businesses who are trying to get their name out there.

Advertising on a Building

Marketing can attract potential customers, drive countless sales, and open up various opportunities within your network.

The good news is that marketing is both affordable and effective. In fact, if you don’t have the bandwidth to invest in things like hefty advertising or public relations campaigns, you can implement simple, low-cost marketing tactics like engaging with customers on social media or writing blog posts that answers common industry questions. This will establish you as an expert and friendly face in your market — something all businesses should strive to be.

Explore your Options

Don’t have the time or expertise to DIY your business marketing plan? Here are some of our top picks for marketing services that can help you plan and execute effective campaigns across multiple platforms:

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Digital Marketing Platforms

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Features:  

  • Google AdWords is the largest and most popular advertising platform.  

  • Simply put, with roughly 90% of search engine results, you need to optimize your advertising to fit Googles search engine. This equals approximately 264 million Americans.

  • Google shows search results based on several factors including relevance and quality of the site. This prevents a marketplace where the biggest budget can just out-buy the little guys and everyone can be found.  

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Features:  

  • Facebook is the largest Social Media platform, with 220 million Americans with profiles.

  • Facebook offers it's services for free, and has built their business by learning all about it's users. It knows what you like, what you do for work, what you enjoy, your favorite color, and what you had for dinner.

  • This allows Facebook to target advertising directly at the intended audience.

  • Facebook ads may offer the best ROI you will find.

Digital Marketing VENDORS

CONTENT MARKETING

Get help developing a blog and email marketing strategy to create engaging, valuable content for your target customers.

SEO

Search engine optimization matters in today's digital-first world. Make sure your business website gets found when customers Google your services.

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SOCIAL MEDIA

Outsource your social media content and management to a trusted expert who can help you reach your ideal client.

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MARKETING TOOLS

Don't try to navigate the world of digital marketing alone. Leverage robust tech tools get the best results.

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